In this world, Boing Boing Gadgets is one of an endless number of official government mouthpieces, controlled by Infomercia's Ministry of Machines (MiniMac, or MoM for short). In fact, all gadget blogs are either mouths of MiniMac's propaganda machine, or the mouths of its foreign counterparts. As such, links that go to Gizmoldovia's cluster of gadget blogs will tend to be laudatory; links that go to Engasian sites will be disparaged.
So the blog will evidently be spending the week wearing the vestments of a meta-novel, in the form of a gadget blog in an imaginary ultra-consumerist nation. I'm not sure how ironic this is supposed to be, since Boing Boing Gadgets is already a voluntary mouthpiece of an ultra-consumerist nation, but no matter. I like the idea.
Similarly, Rhian said something interesting to me the other night--she wondered what I thought of occasionally discussing extra-literary matters on this blog. Since I've already allowed politics and photography to ooze onto these pages, I don't see why not...we always end up bringing everything around to books, anyway. It reminds me of the mental games I play every winter while trying to decide which expenses I can justify as business deductions on our taxes. Since we're writers, all of life informs our work, does it not? So every last Twix bar, in theory, can be written off. I've never had the guts to go all the way, and I doubt we'll go that far here, either. But perhaps you can anticipate a subtle broadening of our outlook.